Atom chips power LG smartphone ...

Intel Corp Chief Executive Officer Paul Otellini showed off a smartphone based on a fresh adaptation of the Atom chip, allotment of the semiconductor maker’s action to breach into the wireless-phone market.

The GW900 buzz from LG Electronics runs on a dent alleged Moorestown that will go on auction in the aboriginal bisected of the year, Otellini said bygone at the Customer Electronics Show in Las Vegas. Accessories based on the dent will admission in the additional half, he said.

Otellini offered the LG buzz as affirmation that Intel, the world’s better chipmaker, is authoritative appropriate into the wireless- handset business. Intel, based in Santa Clara, California, is alive to bulwark off challenges by Qualcomm Inc. and added phone- dent makers, which are blame their articles into carriageable computers -- until now the absolute breadth of Atom.

Intel is additionally gluttonous to tap what chipmakers see as their abutting breadth of growth: customer electronics, cars and automated accessories with Internet connections. Otellini, 59, approved a television set-top box, book computer and addition smartphone design, all based on versions of Atom.

This week, Qualcomm and added makers of chips for phones appear partnerships and apparent designs that appropriate on Intel’s turf. San Diego-based Qualcomm said that it’s alive with Hewlett-Packard, the world’s better personal-computer maker, on a scaled-down anthology computer.

Intel makes added than 80 percent of PC processors -- the accuracy of computers. It aims to use its Atom product, which runs baby laptops accepted as netbooks, to breach into chips for wireless devices. That bazaar is estimated to access 14 percent to added than $46 billion this year, according to researcher IDC, in Framingham, Massachusetts.

The anniversary Customer Electronics Show, which began in 1967 in Fresh York, has accustomed acceleration to the videocassette recorder in 1970, the compact-disc amateur in 1981, the DVD in 1996 and claret TV in 2001.