>> Saturday, February 27, 2010
The ad shows Hilton, 29, in a abbreviate atramentous dress preening and abrading a can of Devassa beer on herself, to the contentment of assemblage watching through her window.
Even admitting the ad may not initially arise actual explicit, Brazil’s regulations say beer commercials cannot amusement women as candidly animal objects.
“It’s an ad that devalues women - in particular, albino women,” the Telegraph quoted a backer for the Women’s Secretariat who said it had accustomed abundant complaints.
Eduardo Correia, a agent for the regulator Conar, which has opened three abstracted investigations into the campaign, said abounding Brazilian beer ads affection women in bikinis - but a key aberration is that those are set on the beach.
“The botheration with the ad isn’t a abridgement of clothing, but its animal nature,” Correia said.
“A woman in a bikini on a bank isn’t necessarily sensual; it depends on the context,” he added.
Conar is a clandestine bureau that cannot accurately force a aggregation to abolish an advert.
But Correia said that in 23 years of existence, Conar has conducted added than 7,000 investigations and not one of its recommendations has been ignored.
Grupo Schincariol makes Devassa, which can additionally be translated as “naughty”, and Devassa’s “Bem Loura” beer, acceptation “Very Blond”, additionally appearance an Internet attack with Hilton cutting lingerie and aerial heels.